Resources

Blog

October 8, 2026

ChatGPT Dots vs Meta Muse: Which Should B2B Marketers Choose?

ChatGPT Dots vs Meta Muse for B2B marketers: access, cost, connectors, data, and which one to choose.
Read post
October 8, 2026

How to Design an AI Marketing Agent Workflow

How to design an AI marketing agent workflow, with a worked example and three human checkpoints.
Read post
October 8, 2026

How to Evaluate an Agentic Marketing Platform (Without Buying Salesforce)

A buyer-side rubric for agentic marketing platforms: what they cost, what the evidence shows, and when to buy.
Read post
October 7, 2026

The Best ChatGPT Dots Courses and Guides for Marketers (2026)

Eight ChatGPT Dots courses and guides reviewed for B2B marketers: what each teaches, who it suits, what it costs and what it leaves out.
Read post
October 5, 2026

How to Use ChatGPT Dots for Marketing: 10 B2B Use Cases

What ChatGPT Dots is, how to get it in the UK, what it costs, and ten marketing use cases for B2B teams.
Read post
October 4, 2026

Explaining Agentic Marketing Leader

What an agentic marketing leader owns, how it differs from a CMO, and whether it is a real job title.
Read post
October 3, 2026

Explaining Agentic Marketing

Agentic marketing defined from the marketer's side: what you set, what agents run, and how to supervise it.
Read post
October 1, 2026

AI Marketing Skills: What to Screen For When You Hire in 2026

A hiring rubric for AI marketing skills in 2026: what to put in the job description, what the evidence supports, and two interview tests that expose judgement.
Read post
September 30, 2026

How to Become the AI Authority in Marketing at Your Company

Why the AI authority role in marketing is open, what it involves, and how to claim it in 90 days.
Read post
September 30, 2026

AI Visibility Tools for B2B SaaS: Which to Buy and What the Numbers Mean

Which AI visibility tools fit a B2B SaaS team, why their scores disagree, and how to make the numbers useful.
Read post
September 12, 2026

Explaining Vibe Marketing

Vibe marketing has four rival definitions. Where it came from, what holds up, and what to call it.
Read post
September 12, 2026

AI Governance for B2B Marketing Teams: The One-Page Policy

The AI policy question for small B2B marketing teams, answered from the rules rather than templates.
Read post
September 12, 2026

How to Rank in AI Overviews When Your Site Has No Authority (2026)

Only 38% of AI Overview citations rank top ten. How a low-authority B2B SaaS site gets cited in 2026.
Read post
September 12, 2026

Explaining Agentic AI

Agentic AI explained for B2B marketers: what it really does, what to let it run alone, and who is liable.
Read post
September 11, 2026

Explaining AI-Native Marketer

What AI-native marketer means, who measures it, what employers hire for, and four tests to check yourself.
Read post
September 11, 2026

Explaining AI Marketing

AI marketing explained for B2B: the three layers, what to delegate to a model, and where each one still fails.
Read post
September 3, 2026

What AI-First Actually Means for a Marketing Team

AI-first is a decision rule, not a usage metric. What that means for a marketing team.
Read post
August 15, 2026

How to Build an AI Brand Voice Guide

A model will not sound like you. Write the guide as constraints it can be checked against.
Read post
A marketer working alongside AI systems in an AI-native marketing team
August 1, 2026

What Is an AI-Native Marketing Team? The 2026 Evidence

What an AI-native marketing team actually is, what it costs, and what the 2026 evidence shows.
Read post
Does topical authority matter in AI search: Semrush 2026 category ownership data for B2B marketers
July 28, 2026

Does Topical Authority Matter in AI Search? What the New Data Says

Semrush data on 1,094 ChatGPT categories, and what it changes about where B2B teams publish.
Read post
July 27, 2026

Most B2B SaaS Marketers Are Paying for Their Own AI. We Asked 739 of Them Why.

71% of engaged B2B SaaS marketers fund their own AI, and the self-funders are the most anxious.
Read post
July 25, 2026

What Is a B2B Marketing Community? A Guide to Choosing One

What a B2B marketing community is, the six types, and four checks to run before you pay.
Read post

Why AI Recommends Some Brands and Not Others

How AI decides which brands to recommend, why category language beats authority, and how to audit your own brand.
Read post
July 21, 2026

Social Content Is Now Search Content: Google Just Made It Official

Google just made social content measurable in search. What changed, and what B2B teams should do next.
Read post
July 17, 2026

We Read Ten AI Marketing Operations Case Studies. None of Them Are About AI.

Ten AI case studies from Figma, ElevenLabs and Anthropic. Each starts with a data problem, not an AI one.
Read post
AI Tools
June 26, 2026

The B2B Marketer's AI Stack: £0, £40 and £150 a Month

A realistic AI marketing stack at three budgets: free, around £40, and around £150 a month.
Read post
AI Marketing
June 25, 2026

AI Agents for Marketing: 5 Examples B2B Teams Can Use

AI agents for marketing, explained simply, plus five examples a B2B team can run this week.
Read post
June 24, 2026

The Best AI Marketing News Sites for B2B Marketers in 2026

The best AI marketing news sites for B2B marketers in 2026, and how to build a sharper reading stack.
Read post
June 23, 2026

Will AI Replace Marketers? An Honest Answer for B2B Teams

AI is replacing marketing tasks, not marketers. What is at risk, what stays human, and how to stay ahead.
Read post
June 22, 2026

The 12 Best AI Courses for B2B SaaS Marketers in 2026

Twelve AI courses for B2B SaaS marketers: what each teaches, who it suits and the price.
Read post
June 5, 2026

Claude for Marketing: How B2B SaaS Teams Actually Use It

How B2B SaaS teams get real value from Claude by setting it up as a system, not a chatbot.
Read post

What Is an AI-Native Marketer? (And How to Become One)

What an AI-native marketer is, the skills that matter, and how to become one without a technical background.
Read post
May 30, 2026

Zapier vs Make vs n8n: Which Is Right for B2B Marketers?

A plain-English guide to choosing Zapier, Make or n8n as a B2B marketer, billing model and all.
Read post
May 30, 2026

How to Get Cited by ChatGPT: A B2B Marketer's Playbook for AI Search Visibility

A B2B marketer's playbook for getting cited by ChatGPT and winning AI search visibility.
Read post
Strategy
May 20, 2026

How to Use AI for Marketing: A 90-Day Playbook for B2B SaaS

Take your B2B SaaS marketing team from AI-curious to running real workflows in 90 days.
Read post
Marketing
May 17, 2026

AI in Marketing Examples: 10 Real B2B SaaS Workflows in Action

What B2B SaaS marketers are actually doing with AI. Ten workflows, with prompts.
Read post
AI and Technology
May 15, 2026

AI in Marketing: A B2B SaaS Marketer’s Field Guide (16 Real Use Cases for 2026)

The AI field guide for the marketing manager including real use cases for the year ahead.
Read post
Copywriing
May 1, 2026

Best Marketing Communities for B2B Marketers in 2026

Explore the best marketing communities for B2B marketers. Peer learning on strategy, content, and the fundamentals.
Read post
Marketing
April 30, 2026

The Best AI Marketing Communities for B2B Marketers in 2026

Compare the best AI marketing communities for B2B marketers. Practical use cases, peer learning, simple pricing.
Read post
Join Community